Place 2013 Offers In-Depth Exploration of Emerging Indoor Location and Marketing Ecosystem; Boingo Executive to Provide Insights on “The State of Indoor Location”
Boingo Wireless (NASDAQ: WIFI), the leading DAS and Wi-Fi provider that serves consumers, carriers and advertisers worldwide, today announced that Zachary Sterngold, Boingo vice president of Americas, will present at Place 2013: The Indoor Marketing Summit, on Tuesday, October 8.
Sterngold will be a featured speaker on “The State of Indoor Location” panel, which will explore the technical infrastructure making indoor location and marketing possible today, as well as the new technologies converging to foster future indoor location service innovation. The panelists will also provide insights into the efficacy of existing technologies, present indoor consumer and advertiser scenarios for today’s marketplace, and provide a glimpse into potential engagements in the coming years.
Place 2013, the first event devoted to indoor location and marketing, will feature speakers from Google, Nokia/Here, Qualcomm, xAd, Placed, iInside, Retail Next, Meridian and Forest City, among many others. The conference is programmed by Opus Research Senior Analyst Greg Sterling and will take place on October 8 at the Palace Hotel in San Francisco.
“The State of Indoor Location” panel will take place at Place 2013: The Indoor Marketing Summit on Tuesday, October 8 from 9-9:40 a.m. To learn more about Place 2013, please visithttp://placeconference.net
A wireless industry veteran and licensed professional engineer, Sterngold will present insights from indoor location and marketing service deployments via Boingo Wireless-operated wireless networks at leading consumer locations. He will also provide a preview of new analytics tools providing customer service and revenue opportunities for indoor venues.
Boingo Wireless is a leading provider of Wi-Fi and Distributed Antenna System networks, providing connectivity, customer service and mobile advertising services in airports, shopping malls, stadiums and arenas, restaurants and cafés, and mass transit locations including the New York subway system. Boingo Wireless is the world’s leading operator of airport Wi-Fi and Distributed Antenna System networks, managing and operating wireless services in more than 65 airports worldwide, including some of North America’s busiest airports, including Chicago’s O’Hare, Denver International and New York’s JFK airports.
About the Place Conference
Place 2013: The Indoor Marketing Summit is the first event to take a comprehensive look at indoor location, marketing and analytics from a business perspective as well as the broader implications of indoor location for the entire digital marketing ecosystem.http://placeconference.net
About Opus Research
Opus Research is the leading IT industry analyst firm focused on “conversational commerce,” merging automated speech processing technologies, contact center automation, enterprise collaboration and mobile commerce. For additional information about Opus Research’s coverage visit http://opusresearch.net.