Steelpoint Capital invests in growing consumer companies in the health, wellness and fitness sectors. Headquartered in San Diego, CA, Steelpoint looks to partner with companies that possess authentic brands and clear opportunities for growth. Steelpoint’s team draws on extensive operating and investment experience to provide value-added support to portfolio companies and their management teams. Representative investments in the consumer sector include prAna, Greatcall, SKLZ, EAS, Naked Juice and many others.

Our investment experience is diverse and spans many industries, however, we focus on the health, wellness and fitness sectors due to four key factors:

  • Macro Trends – Highly favorable demographic and psychographic trends are driving growth rates strongly outpacing the overall consumer goods and services market.
  • Resources – Our professional network spans all targeted sectors and is centralized in Southern California, a mecca for emerging brands in the active lifestyle category.
  • Background – We have a proven track record investing and managing consumer brands in apparel and other relevant product categories [see our Investments here].
  • Passion – We personally believe in the core values of living a healthy lifestyle and are passionate about building brands with authentic connections to their customers.