X-1 Audio, Inc. continues its commitment to endurance sports with the renewal of the company’s partnership with Competitor Group, Inc. (CGI) for 2013. The strategic partnership includes X-1 for Women’s official headphone sponsorship of the Women’s Half Marathon Series and integrates X-1’s mission to successfully engage the endurance sports industry.
“It is important for CGI to partner with innovative brands that deliver a high level of performance,” said Scott Dickey, CEO, CGI.“We’re the entry point to reach healthy, active Americans who are using endurance sports as their core motivation. Our combination of world-class events and media assets gives partners like X-1 the ability to reach a dedicated and passionate group of consumers on a year round basis.”
CGI is the innovative powerhouse behind a number of multiplatform brand offerings, such as Competitor and Triathlete. Leading the industry in community engagement, CGI also presents more than 83 events, including the Women’s Half Marathon Series.
The Women’s Half Marathon events invite women of all ages and abilities to be a part of the largest women’s half marathon series in the country. Regisration is now open for all five event locations for the 2013 season; San Diego, Calif., Bloomington, Minn., Nashville, Tenn., Tempe, Ariz., and St. Petersburg, Fla. Each race will feature goodie bags, music, medals and a two day health and fitness expo. For dates and registration information, please visit http://womenshalf.competitor.com/.
Charging ahead, X-1 continues to develop revolutionary audio solutions for athletes. The company recently introduced the Momentum Running line which includes the new Momentum In-Ear Headphone. The smallest, sleekest sport headphone ever designed, the Momentum In-Ear is sweatproof and rinsable providing lasting, high quality sound. With a retro-reflective cord for safety in low light conditions and four ear tip sizes, athletes can ensure a stay-put fit.