Adspace Rolls Out “Clip’d” Mobile Platform Nationally After Two Month Pilot
Adspace Networks, owner of the largest in-mall digital advertising network in the country, has launched Clip’d, a mobile platform that allows retailers to offer mobile coupons to shoppers just steps from their stores.
In addition to in-store coupons, Clip’d also offers the best in-store sales in the malls, and exclusive digital content from advertisers, including movie trailers, new TV show previews and behind the scenes celebrity videos from Lucky Magazine.
The app was initially launched in four pilot malls in July. A few of the participants in the test and subsequent national launch of Clip’d include: Macy’s, Express, Stride Rite, Sears Portrait, Things Remembered, Solstice, Crabtree & Evelyn, Aeropostale and Jos. A. Banks.
The app, available on iPhone and Android phones, can be downloaded via iTunes and Google Play. It can also be downloaded with the help of Zoove’s “StarStar” system, by dialing “**CLIPD” to get the app downloaded directly to a smart phone. Once downloaded, shoppers can select coupons from retailers and send them to their mobile “wallet” for in-store redemption.
Promotion for the app includes 15 and 30 second spots on more than 1,700 high-definition screens on the Adspace Digital Mall Network. The spots show shoppers how to download the app while promoting specific coupons with an array of 15-second spots.
Joe Gillespie, President CEO of Zoove Corp. said, “The Clip’d downloads performed very well, with strong end-to-end engagement and high activation rates, comparable to some of the results we have seen with broadcast TV campaigns. It is impressive that their in-store television advertising network is able to leverage digital billboards to engage shoppers at such high rates. In working with the StarStar platform, they are able to offer the added benefit of real-time data to assess the impact of mobile marketing in different locations, so we are enthusiastic to be working so closely with Adspace Smart Screens.”
Clip’d is available in 128 malls nationwide reaching 31 million unique viewers per month.
“Clip’d is the foundation of our mobile strategy, giving mall shoppers immediate access to the best values in our upscale malls,” said Bill Ketcham, executive vice president and CMO, Adspace Networks. “It is also a platform for us to add tremendous value to our advertisers’ ad campaigns on the Smart Screens, from delivering digital video content to sending customers to a microsite.”