“Pink” Products will Be Featured in Adspace’s Editorial Content
For the month of October, shoppers need to “think pink” in their local malls.
For the third year in a row, the Adspace Digital Mall Network is supporting America’s fight against breast cancer. Pink products and services that raise awareness of the cause will be featured throughout October. Customized 15-second spots with the iconic pink ribbon will be featured throughout 205 Adspace malls.
Participating brands include:
— Ann Taylor featuring the Evelyn Lauder Legacy Collection of Jewelry
— Evelyn Lauder and Elizabeth Hurley Dream Lip Collection
— Bobbi Brown bronzing powder and blender brush
— Limited Edition Clinique Chubby Stick Moisturizing Lip Colour Balm and a pink cosmetic carrying pouch
— Coach Poppy Lipgloss set
— Lab Series Skincare for Men Daily Moisture Defense Lotion
— La Mer The Hand Treatment
— Origins Make a Difference & Peace of Mind Duo (hand treatment and
— Smashbox — Be Legendary lipstick in Inspiration
— Charles David shoes
— Aerie special edition pink bra
“The ‘pink ribbon’ has become the universal symbol for Breast Cancer Awareness. Shoppers have come to understand that proceeds from their purchases will go to a variety of meaningful breast cancer causes. People actually look out for pink ribbons during this time of year, and we’re thrilled to include more than one dozen new ‘pink’ products on our screens,” said Warren Christopher, VP, Marketing and Content Development for Adspace Digital Mall Networks. “Shoppers love checking out the latest ‘pink’ products and feel good about purchasing products that give back to causes they care about. It’s a win-win for all.”